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Foto: Divulgação/Núcleo de Cafés Especiais de Maringá A Rota dos Cafés Especiais é um projeto do Visite Maringá , do Programa Empreender, e do Núcleo de Cafés Especiais.
O lançamento será na sexta-feira, 6, à noite.
E a partir de sábado, 7, os consumidores poderão percorrer a rota, que terá duração de três meses.
São 15 cafeterias participantes e cada uma delas oferece uma experiência diferente: como a harmonização de café com queijo, café e pão com manteiga para lembrar da casa da avó, chocolates, café da roça e muito mais.
Cafeterias com variados ambientes, inclusive ao ar livre em frente ao Parque do Ingá em uma kombi estilosa.
E a Rota dos Cafés Especiais será ‘gamificada’, explica o presidente do Visite Maringá, Michael Tamura.
Nós gamificamos essa experiência através de uma coleção de buttons personalizados com ilustrações de uma artista aqui de Maringá que ilustrou cada marca participante da rota. Então as pessoas vão poder visitar as cafeterias participantes, comprar as experiências e colecionar os buttons da rota
contou Michael, presidente do Visite Maringá
No site da rota é possível encontrar o mapa das cafeterias participantes. Mas quem cria o roteiro é o próprio consumidor.
Não existe uma ordem. Você pode escolher a cafeteria ou a marca que você gostaria de conhecer a experiência e fazer a experiência no dia, na hora que você quiser.
explicou Michael
Ouça a reportagem completa na CBN Maringá.
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Publicado primeiro em GMC Online » Rota de Cafés Especiais começa sábado, 7, e terá duração de três meses . Por favor, não se esqueça dos devidos créditos.
